Our Story

Built By Two Brothers

Octopus Baits began in 2019, supplying bait privately to friends, family and a close network of anglers.

Following growing demand and proven results, we officially launched our website in 2023 and have since built a loyal customer base and social media audience of over 36,000 followers across Facebook, Instagram, TikTok and YouTube.

As part of our next phase of growth, we are preparing to expand into retail and are currently reviewing our packaging, product formats and product labelling across the range, including the introduction of new 1kg retail bags and enhanced on-pack product information.

We are also reviewing our pricing structure to ensure Octopus Baits sits competitively alongside established retail bait brands whilst maintaining the quality, consistency and performance our customers expect.

We are now inviting selected tackle shops, fisheries and online retailers to register their interest in becoming founding retail partners ahead of the official launch of the Octopus Baits Retail Partner Programme.